Sunday, 6 April 2014

SEO More About Content than Keywords

SEO MORE ABOUT CONTENT THAN KEYWORDS

by Phillip J. Boucher

SEO, or Search Engine Optimization, has been around since the Internet became part of our everyday lives. Using both meta tags and website content, SEO has become an industry unto itself, with a multitude of people offering their services as SEO writers or experts, and companies hiring people strictly for SEO content creation. Couple that with pay-per-click and other paid methods of ensuring a top-rank listing on search engines, it's no wonder that SEO has become so saturated on almost every website in existence.

Now, every company wants their website to the the first one shown when a user inputs keywords into a search engine. So do I when they search for "freelance writer", "copywriter", "GMRS", or "slot machine addiction". Fair enough. But is it really fair for companies to try to weight their site down with so much SEO that they come up on top every time for a multitude of different search terms? And just because you sell a product or service, being on top of the list doesn't mean you are the best in the business, or are the right company for a potential customer. 

What about paying to be on top? Well, is this just vying to get on top through a form of advertising, or is it a lopsided way for companies that have the money, but don't necessarily have anything else useful for a searcher, to "compete" in the marketplace?

Many search engines, and many people and businesses who own and run websites, have come to realize that the majority of users on the Internet who use search engines to find products and services are not all that naive nor "tech-savvy lacking" when it comes to search results. In the past, most people would look at the top three search results and just go with them. Today, many people don't even look a the first page of results. Why? Because today's consumer understands that top listing results are either heavily SEO saturated, or companies have paid money to appear in the top listings.

Search engines have realized this as well and many have changed their criteria in determining what results to show where. No longer is paid ranking, keyword placement, or meta tag content the major indicators of SEO and its successor SEM (Search Engine Marketing). Although keyword, meta tag, and paid placement utilization are still relatively effective to a point, websites must now also provide proper and honest content that is pertinent to what consumers are seeking. 

Any company or individual doing business online must now concentrate on their website being more content-critical and less search engine optimized. If your website does not have quality information pertinent to your visitors' needs and desires, ending up on the top of the search does not necessarily mean you are the one they are going to buy from.

Quality content is defined as content that search engines determine to be useful and pertinent to visitors, not search engines. This comes from naturally built links to and from your site with other quality-content sites; non-saturated use of keywords; and refraining from having multiple web pages of almost identical content. It comes from your site being written strictly with a user, your customer, in mind. 

If your in-house writers or freelancers have been hired because they write effective SEO content, you might want to re-think who you want writing your site. Your writers need to concentrate on the content and its quality first and foremost. Whether in-house or freelance, you need to ditch the idea of having them write SEO content, and get them to write real effective quality content that gives your visitors the information they need to make an informed decision as to whether your product or service is right for them.

You may not end up at the top of many searches, but you could be the company that most users searching for your product or service choose more often.

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Website: http://www.phillipjboucher.com

LinkedIn Profile: http://www.linkedin.com/in/phillipjboucher

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